Fennel
A nutrition coaching app redesigned for long-term use
Fennel connects people with a personal nutrition coach. We redesigned the app to make daily logging quick and keep members coming back.
Industry
Health
Services
Product design, Research
Year
2025
Timeline
10 weeks
Platform
iOS, Android
31%
Day-90 retention, up from 18%
2 taps
To log a meal
4.7
App Store rating
Members loved their first coaching session, but most stopped using the app within six weeks. Logging meals felt like a chore.
Our approach
We interviewed members who had cancelled and members who stayed. The new app is built around a weekly plan, suggests meals and lets you log a meal with a photo.
Pane tested every screen with real users before we wrote any code. Our day-90 retention almost doubled after launch.
Omar Haddad
Head of Product at Fennel
Two project slots open for January
Book a 30-minute call. You’ll get a scope and a fixed monthly price within two days.
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